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This paper demonstrates the benefits and application of Straussian Grounded Theory method in conducting research in complex settings where parameters are poorly defined. It provides a detailed illustration on how this method can be used to build an internationalization theory. To be specific, this paper exposes readers to the behind-the-scene work to develop a theory on the internationalization of small and medium-sized enterprises based in transition economies. It describes each step from sampling to coding and then to theory formation, explaining the rationale each step of the way. The readers can therefore see how a theory took shape and develop from raw data to refined theoretical propositions/hypotheses.
Thai et al. (Tue,) studied this question.