Protection Motivation Theory and preventive health: beyond the Health Belief Model

As the importance of social psychological factors in health has been increasingly recognized, a premium has been increasing recognized, a premium has been placed on the elucidation of theoretical models of preventive health behavior. Two of the more comprehensive and extensively investigated models advanced are the Health Belief oodel and Protection Motivation Theory. In the present article, the organization and research of the two frameworks are compared. In addition, several interesting features of Protection Motivation Theory that have been highlighted by recent research are discussed.