E‐learning quality assurance: a process‐oriented lifecycle model

Purpose The purpose of this paper is to propose a process‐oriented lifecycle model for ensuring quality in e‐learning development and delivery. As a dynamic and iterative process, quality assurance (QA) is intertwined with the e‐learning development process. Design/methodology/approach After reviewing the existing literature, particularly focusing on QA frameworks, procedures, and methodology, a process‐oriented model structured around three sequential non‐linear phases is presented: before: planning and analysis; during: design, prototype and production; and after: post‐production and delivery. This model is supported by an advanced information system used to organize, track, collect, and generate reports regarding QA changes and needed updates. Findings Following a process‐oriented lifecycle approach, the paper emphasises that QA requires a supportive environment that explicitly recognizes quality as a work value and as an enabler for reaching organizational goals. Practical implications The paper proposes a practical QA model which follows e‐learning development phases. For each development phase, practical steps, including sample checklists, are recommended. Originality/value The proposed model has the potential to transform QA from a static, after‐the‐fact state to a more iterative and dynamic state, thus promoting a culture of ongoing self‐improvement, rather than of circumstantial compliance, within the e‐learning community.