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The term 'big data' has been getting big much exposure in IT circles over the last year or two, on a scale that is bound to cause seasoned industry-watchers to sniff the air for the familiar aroma of industry hyperbole. There is the customary amount of hype, of course, but there is more to it than the covert repackaging and repurposing of existing products. In one sense 'big data' is a classic misnomer. The implication is that the volume of electronic information being generated and stored is now so large that existing database systems are no longer able to handle it.
Mcdonald Courtney (Sat,) studied this question.