Reclaiming Qualitative Methods for Organizational Research: A Preface

The label qualitative methods has no precise meaning in any of the social sciences. It is at best an umbrella term covering an array of interpretive techniques which seek to describe, decode, translate, and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world. To operate in a qualitative mode is to trade in linguistic symbols and, by so doing, attempt to reduce the distance between indicated and indicator, between theory and data, between context and action. The raw materials of qualitative study are therefore generated in vivo, close to the point of origin. Although the use of qualitative methods does not prohibit a researcher's use of the logic of scientific empiricism, the logic of phenomenological analysis is more likely to be assumed since qualitative researchers tend to regard social phenomena as more particular and ambiguous than replicable and clearly defined.