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Abstract This paper investigates the nature of and drivers for innovations in the food system. It analyses how these drivers will operate at different stages of the food supply chain from production to retail. The paper discusses how sustainability of the food system could be measured and proposes a set of sustainability indicators. The paper adopts a supply chain approach to the investigation of interactions between innovation and sustainability in the food system and is based upon a case study of the chicken supply chain in the UK, one of the most significant food categories in terms of its production and consumption.
Yakovleva et al. (Wed,) studied this question.