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Given the varied claims made about the new economy and its implications for the organization of work and life, this article critically evaluates some conceptualizations of the new economy and then explores how the new media sector has materialized and been experienced by people working in Brighton and Hove, a new media hub. New technologies and patterns of working allow the temporal and spatial boundaries of paid work to be extended, potentially allowing more people, especially those with caring responsibilities, to become involved, possibly leading to a reduction in gender inequality. This article, based on 55 in‐depth interviews with new media owners, managers and some employees in small and micro enterprises, evaluates this claim. Reference is made to the gender‐differentiated patterns of ownership and earnings; flexible working patterns, long hours and homeworking and considers whether these working patterns are compatible with a work–life balance. The results indicate that while new media creates new opportunities for people to combine interesting paid work with caring responsibilities, a marked gender imbalance remains.
Diane Perrons (Wed,) studied this question.