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The relationship between museums and mass media as well as the possible impact of information technology on museums are described. The “virtual museum” is defined as a means to establish access, context, and outreach by using information technology. The Internet opens the “virtual museum” to an interactive dialog with virtual visitors and invites them to make a virtual museum experience that is related to a real museum experience. Some research is described on how the Internet can be used as a knowledge base and trends from surveys how museums and virtual visitors use the Internet as a communication tool.
Werner Schweibenz (Tue,) studied this question.