Toward a more complete understanding of the reciprocity of liking effect

Abstract It is proposed that the reciprocation of interpersonal attraction is a multifaceted process involving affective, cognitive, and behavioral elements, and that reciprocation can be interpreted using interdependence theory. Two studies investigated whether expressed attraction implies benevolent intentions and whether such intentions are differentially critical to reciprocated affective and behavioral attraction. Study 1 ( N = 52) demonstrated that (a) an admirer's expressed attraction suggests an admirer's benevolent intentions toward the target, and (b) that benevolent intentions mediate reciprocated affective and behavioral attraction. Study 2 ( N = 173) found a difference between affective and behavioral attraction: affective attraction was reciprocated in all cases; but behavioral attraction was not reciprocated when stated behavioral intentions were not consistent with intentions implied by the expressed attraction. Results support an interdependence theory perspective as particularly important for understanding why and what type of reciprocated attraction will occur. Copyright © 2007 John Wiley & Sons, Ltd.