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An excess of gamma rays at GeV energies has been pointed out in the Fermi-LAT data. This signal comes from a narrow region centred around the Galactic center and has been interpreted as possible evidence for light dark matter particles annihilating either into a mixture of leptons-antileptons and bb or into bb only. Focusing on the prompt gamma-ray emission, previous works found that the best fit to the data corresponds to annihilations proceeding predominantly into bb. However, here we show that omitting the photon emission originating from primary and secondary electrons produced in dark matter annihilations, and undergoing diffusion through the Galactic magnetic field, can actually lead to the wrong conclusion. Accounting for this emission, we find that not only are annihilations of 10 GeV particles into a purely leptonic final state allowed, but the democratic scenario actually provides a better fit to the spectrum of the excess than the pure bb channel. We conclude our work with a discussion on constraints on these leptophilic scenarios based on the AMS data and the morphology of the excess.
Lacroix et al. (Fri,) studied this question.