Retail dealers whose major business is in the products of a single manufacturer form an organizational system with that manufacturer. For this system to operate effectively as an integrated whole and to compete with similar manufacturer-dealer systems, certain administrative functions must be performed for the system, over and above the administration of the formally separate manufacturer and dealer organizations. This paper examines the interdependent roles of manufacturer and dealer and the administrative attempts to control quasiindependent units.' The author is a member of the faculty of the Department of Business Administration at Kansas State College.
Valentine F. Rideway (Fri,) studied this question.