Effects of a Prepaid Nonmonetary Incentive on Response Rates and Response Quality in a Face-to-Face Survey

Journal Article EFFECTS OF A PREPAID NONMONETARY INCENTIVE ON RESPONSE RATES AND RESPONSE QUALITY IN A FACE-TO-FACE SURVEY Get access DIANE K. WILLIMACK, DIANE K. WILLIMACK DIANE K. WILLIMACK is a survey methodologist at the National Agricultural Statistics Service of the U.S. Department of Agriculture. HOWARD SCHUMAN is professor of sociology and research scientist at the Institute for Social Research at the University of Michigan. BETH-ELLEN PENNELL is director of the Field Section, Survey Research Centre, Institute for Social Research at the University of Michigan. JAMES M. LEPKOWSKI is senior study director at the Institute for Social Research at the University of Michigan. The authors acknowledge Professor John Goyder for discussions that initially stimulated this research. They also thank Charlotte Steeh, director of the Detroit Area Study, for assisting with implementation of the experiment, Heather L. Hewitt for managing the study for the Survey Research Center, and Professor Willard Rodgers for guidance in the early analysis on data quality. Support for the survey was provided by Grant AGO8951-O2 from the National Institute of Aging. Funds for the incentive experiment were provided by the Survey Research Center and the Institute for Social Research. Search for other works by this author on: Oxford Academic Google Scholar HOWARD SCHUMAN, HOWARD SCHUMAN DIANE K. WILLIMACK is a survey methodologist at the National Agricultural Statistics Service of the U.S. Department of Agriculture. HOWARD SCHUMAN is professor of sociology and research scientist at the Institute for Social Research at the University of Michigan. BETH-ELLEN PENNELL is director of the Field Section, Survey Research Centre, Institute for Social Research at the University of Michigan. JAMES M. LEPKOWSKI is senior study director at the Institute for Social Research at the University of Michigan. The authors acknowledge Professor John Goyder for discussions that initially stimulated this research. They also thank Charlotte Steeh, director of the Detroit Area Study, for assisting with implementation of the experiment, Heather L. Hewitt for managing the study for the Survey Research Center, and Professor Willard Rodgers for guidance in the early analysis on data quality. Support for the survey was provided by Grant AGO8951-O2 from the National Institute of Aging. Funds for the incentive experiment were provided by the Survey Research Center and the Institute for Social Research. Search for other works by this author on: Oxford Academic Google Scholar BETH-ELLEN PENNELL, BETH-ELLEN PENNELL DIANE K. WILLIMACK is a survey methodologist at the National Agricultural Statistics Service of the U.S. Department of Agriculture. HOWARD SCHUMAN is professor of sociology and research scientist at the Institute for Social Research at the University of Michigan. BETH-ELLEN PENNELL is director of the Field Section, Survey Research Centre, Institute for Social Research at the University of Michigan. JAMES M. LEPKOWSKI is senior study director at the Institute for Social Research at the University of Michigan. The authors acknowledge Professor John Goyder for discussions that initially stimulated this research. They also thank Charlotte Steeh, director of the Detroit Area Study, for assisting with implementation of the experiment, Heather L. Hewitt for managing the study for the Survey Research Center, and Professor Willard Rodgers for guidance in the early analysis on data quality. Support for the survey was provided by Grant AGO8951-O2 from the National Institute of Aging. Funds for the incentive experiment were provided by the Survey Research Center and the Institute for Social Research. Search for other works by this author on: Oxford Academic Google Scholar JAMES M. LEPKOWSKI JAMES M. LEPKOWSKI DIANE K. WILLIMACK is a survey methodologist at the National Agricultural Statistics Service of the U.S. Department of Agriculture. HOWARD SCHUMAN is professor of sociology and research scientist at the Institute for Social Research at the University of Michigan. BETH-ELLEN PENNELL is director of the Field Section, Survey Research Centre, Institute for Social Research at the University of Michigan. JAMES M. LEPKOWSKI is senior study director at the Institute for Social Research at the University of Michigan. The authors acknowledge Professor John Goyder for discussions that initially stimulated this research. They also thank Charlotte Steeh, director of the Detroit Area Study, for assisting with implementation of the experiment, Heather L. Hewitt for managing the study for the Survey Research Center, and Professor Willard Rodgers for guidance in the early analysis on data quality. Support for the survey was provided by Grant AGO8951-O2 from the National Institute of Aging. Funds for the incentive experiment were provided by the Survey Research Center and the Institute for Social Research. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 59, Issue 1, SPRING 1995, Pages 78–92, https://doi.org/10.1086/269459 Published: 01 January 1995