An Examination of Employee Reactions to Perceived Corporate Citizenship1

There has been little research focus to date on individual level reactions to corporate citizenship. Our study attempted to understand better how corporate citizenship affects job behaviors and employee feelings by examining a hypothesized positive effect of perceived corporate citizenship (PCC) on 3 dependent variables: work-role definitions, organizational citizenship behavior, and organizational identification. Additionally, the personal value of other-regarding value orientation was hypothesized to interact with PCC. The findings supported 4 of 6 hypotheses. We consider theoretical and practical implications of how corporate citizenship impacts employees.