The Use of Think-aloud Methods in Qualitative Research An Introduction to Think-aloud Methods

Think-aloud is a research method in which participants speak aloud any words in their mind as they complete a task. A review of the literature has shown that think-aloud research methods have a sound theoretical basis and provide a valid source of data about participant thinking, especially during language based activities. However, a researcher needs to design a process which takes into account a number of concerns, by selecting a suitable task, a role for the researcher, a source of triangulation, and, most importantly, an appropriate method of interpretation. This paper argues that think-aloud research can be effectively interpreted through a qualitative lens. A qualitative approach also has implications for the choice of participant(s) and the treatment of the data. Participants should be treated as quasi-researchers, and their efforts rewarded with reciprocity.