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Pre-Test-Market Models: Validation and Managerial Implications | Synapse

August 1, 1983

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Pre-Test-Market Models: Validation and Managerial Implications

GUGlen L. UrbanNew School GKGerald M. KatzMarketing Science Institute

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Urban et al. (Mon,) studied this question.

synapsesocial.com/papers/6a1d60e8266863fda62f2c3b https://doi.org/https://doi.org/10.2307/3151826

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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Assessment of Attribute Importances and Consumer Utility Functions: Von Neumann-Morgenstern Theory Applied to Consumer Behavior1979 · 117 citations
2Testing Test Market Predictions1964 · 12 citations
3On the Exact Variance of Products1960 · 1,376 citations
4Forecasting Sales Prior to Test Market1977 · 33 citations
5Optimal Statistical Decisions.1971 · 1,835 citations