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This research presents an examination of familial influence on strategic entrepreneurial behaviors within a transitional economic context. Utilizing a large sample of women-led family businesses, the study investigates the relationships between risk-taking propensity, entrepreneurial intensity, and opportunity recognition of the entrepreneur and the innovative orientation of the firm and sustainability. A model of the influences on innovativeness and sustainability in family firms is developed, and the potential contribution of the present study is the identification of constructs that facilitate these strategic outcomes and behaviors that drive growth. The degree to which family firms can create new products, services, and processes that add value to their marketplace can strongly influence their sustainability, especially in an emerging economy.
Gundry et al. (Wed,) studied this question.