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Three studies were conducted to investigate effects of narrative’s discourse structures and factuality on suspense, curiosity, and reading enjoyment. Data collected with a questionnaire to measure suspense and curiosity substantiated the discriminant validity of these dimensions. In a Web-based study and two paper-pencil studies, respondents read texts that were manipulated for type of discourse structure (linear, reversal, or inverted type). To manipulate factuality (high vs. low), texts were presented either as news reports or as novel excerpts, a treatment that proved to be effective. All assumptions gained empirical support. The linear type evoked more suspense than either reversal or inverted type. Curiosity was higher in reaction to reversal-type narratives than it was for either linear-type or inverted-type narratives. The linear and the reversal type both produced greater reading enjoyment than the inverted type. These effects were independent of factuality of media content.
Knobloch et al. (Thu,) studied this question.