A Social Judgment Theory Approach to Conducting Formative Research in a Social Norms Campaign

Journal Article A Social Judgment Theory Approach to Conducting Formative Research in a Social Norms Campaign Get access Sandi W. Smith, Sandi W. Smith 1Department of Communication, Michigan State University, East Lansing, MI 48824 Search for other works by this author on: Oxford Academic Google Scholar Charles K. Atkin, Charles K. Atkin 1Department of Communication, Michigan State University, East Lansing, MI 48824 Search for other works by this author on: Oxford Academic Google Scholar Dennis Martell, Dennis Martell 2Olin Health Center, Michigan State University, East Lansing, MI 48824 Search for other works by this author on: Oxford Academic Google Scholar Rebecca Allen, Rebecca Allen 2Olin Health Center, Michigan State University, East Lansing, MI 48824 Search for other works by this author on: Oxford Academic Google Scholar Larry Hembroff Larry Hembroff 3Institute for Public Policy and Social Research, Michigan State University, East Lansing, MI 48824 Search for other works by this author on: Oxford Academic Google Scholar Communication Theory, Volume 16, Issue 1, February 2006, Pages 141–152, https://doi.org/10.1111/j.1468-2885.2006.00009.x Published: 10 March 2006