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This paper empirically explores the relationship between nutrition knowledge, gender, and food label use. The econometric approach treats both nutrition knowledge and label use as endogenous variables when estimating the model for food label use. The results suggest that nutrition knowledge does not have an effect on label use, confirming the weak link hypothesis between knowledge and behavior. Gender effect is mainly due to differences in nutrition knowledge levels.
Rodolfo M. Nayga (Thu,) studied this question.