Cross-Cultural Management Research: The Ostrich and the Trend.

The trends in cross-cultural management papers published in 24 journals during the last decade, 1971 to 1980, are examined. Less than 5 percent of organizational behavior articles published in top American management journals focused on cross-cultural issues. The majority of the cross-cultural articles were single culture studies; less than 1 percent investigated the interaction between employees of different cultures. No increase was seen in the number of international organizational behavior articles over the decade.