June 1, 1974

Brand Choice Behavior as a Function of Information Load: Replication and Extension

Key Points

Key points are not available for this paper at this time.

Abstract

Journal Article Brand Choice Behavior as a Function of Information Load: Replication and Extension Get access Jacob Jacoby, Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald E. Speller, Donald E. Speller Search for other works by this author on: Oxford Academic PubMed Google Scholar Carol Kohn Berning Carol Kohn Berning Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 33–42, https://doi.org/10.1086/208579 Published: 01 June 1974

Connected Papers

Building similarity graph...

Analyzing shared references across papers

Discussion

Cite this study

Jacoby et al. (Sat,) studied this question.

www.synapsesocial.com/papers/69deab6640ea06567955910e — DOI: https://doi.org/10.1086/208579

Authors

Jacob Jacoby

Donald E. Speller

Carol Kohn Berning

Journals

Journal of Consumer Research

Actions

References and Citations

Connected Papers

Building similarity graph...

Analyzing shared references across papers

Discussion

Also consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

Information Theory and Coding.· 1964 · 1,089 citations
Cue Utilization in the Quality Perception Process· 1972 · 828 citations
Where is capacity limited? A survey and a model· 1967 · 437 citations
Risk Taking and Information Handling in Consumer Behavior· 1969 · 1,415 citations
Affluence, information inputs and health· 1973 · 16 citations

Brand Choice Behavior as a Function of Information Load: Replication and Extension

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Journals

Actions

References and Citations

Citation Network

Connected Papers

Discussion

Also consider