Stereotypes and standards of judgment.

People routinely adjust their subjective judgment standards as they evaluate members of stereotyped social groups. Such shifts are less likely to occur, however, when judgments are made on stable, «objective» response scales. In 3 studies, subjects judged a series of targets with respect to a number of gender-relevant attributes (e.g., height, weight, and income), using either subjective (Likert-type) or objective response scales (e.g., inches, pounds, and dollars)