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Abstract Gupta, Raj and Wilemon 11,12 have examined the R&D-marketing interface in US high-technology firms. X. Michael Song and Mark E. Parry explore the generalizability of those findings to Japanese high-tech firms, specifically, comparing the perceptions of 223 Japanese R&D and marketing managers regarding activities that require R&D-marketing integration, the level of achieved integration in Japanese firms and the types of integration related to variations in new product success rates. Their analyses reveal a number of consistencies between the perceptions of US and Japanese managers.
Xiaoyu Song (Mon,) studied this question.