Impulse Buying Behavior of Apparel Purchasers

This study compared three samples offemale consumers (textiles and clothing TC and non-TC students and older non-student consumers) on four impulse buying dimensions and planned buying, other shopping behaviors, and demographic characteristics. The study also identified possible predictor variables of impulse buying. Non-student consumers were most likely to be planned buyers while students were most likely to be impulse buyers. Comparisons of the three groups of consumers on other shopping behaviors and demographic variables further supported the proposition that these groups made up different market segments. The TC students may represent young consumers especially interested in apparel. Multiple regression analyses revealed that impulse buying behavior could be predicted from other shopping behaviors and demographic variables, especially for the student groups. The findings provide a conceptual and empirical analysis of impulse buying and identify how specific variables are related to each of four dimensions of impulse buying.