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Journal Article A Motivational Model of Information Processing Intensity Get access Robert E. Burnkrant Robert E. Burnkrant Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 21–30, https://doi.org/10.1086/208647 Published: 01 June 1976
Robert E. Burnkrant (Tue,) studied this question.