Environmental management: from ‘fit’ to ‘stretch’

Environmental management is a budding discipline that studies the development and shaping of environmental policy in business. This article discusses what progress has been made in theory building in the field of environmental management, and what priorities should be set for future research. The level of ambition of a company with respect to its environmental performance is seen as the result of the following three variables: the coincidence of increased eco-efficiency and market opportunities; the internal structure and culture of the company (including the influence of a number of important actors in it) and the pressure from the immediate and wider social environment to take environmental measures. Research in the field of environmental management can improve our understanding of the conditions under which companies will strive for higher eco-efficiencies. It is argued that such research must concentrate on the interaction of the three variables mentioned above and on how they affect the actions of companies. © 1998 John Wiley & Sons, Ltd and ERP Environment.