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The warranting principle pertains to impression formation in Internet communication. It posits that perceivers' judgments about a target rely more heavily on information which the targets themselves cannot manipulate than on self-descriptions. Two experiments employed mock-up profiles resembling the Internet site, Facebook, to display self-generated clues and to display other-generated clues about a Facebook user. The first experiment ( N = 115) tested perceptions of extraversion. Although warranting was supported, rival explanations (negativity and additivity) also pertained. The second experiment ( N = 125) tested perceptions of physical attractiveness. Friends' comments overrode self-comments, supporting warranting theory exclusively. Implications concern boundary-setting research for warranting, and potential effects of social comments on a variety of new information forms.
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Joseph B. Walther
University of California, Santa Barbara
Brandon Van Der Heide
Michigan State University
Lauren M. Hamel
Wayne State University
Communication Research
Michigan State University
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Walther et al. (Thu,) studied this question.
synapsesocial.com/papers/6a0ec5219b9be660c1f99ae0 — DOI: https://doi.org/10.1177/0093650208330251
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