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The current studies examined the effect of aesthetic appeal on performance. According to one hypothesis, appeal would lead to overall decrements or enhancements in performance e.g. Sonderegger & Sauer, (Applied Ergonomics, 41, 403-410, 2010). Alternatively, appeal might influence performance only in problem situations, such as when the task is difficult e.g. Norman, (2004). The predictions of these hypotheses were examined in the context of an icon search-and-localisation task. Icons were used because they are well-defined stimuli and pervasive to modern everyday life. When search was made difficult using visually complex stimuli (Experiment 1), or abstract and unfamiliar stimuli (Experiment 2), icons that were appealing were found more quickly than their unappealing counterparts. These findings show that in a low-level visual processing task, with demand characteristics related to appeal eliminated, appeal can influence performance, especially under duress.
Reppa et al. (Fri,) studied this question.