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The conceptual framework of evoked, inept, and inert sets from consumer behavior was supported in a study of traveler evaluations of vacation destinations. The average number of vacation destinations for 71 travelers' evoked sets was 3.38; that is, the travelers would have some likelihood of visiting one of 3.38 vacation destinations in the next 12 months. The average size of travelers' inept sets (no likelihood of visiting within the next 12 months) was 1.39 vacation destinations. The average inert set (no decision made on visiting) was .90 vacation destinations. The travelers' general attitudes and intentions to visit destinations in their evoked sets were significantly more positive and likely than their general attitudes and intentions of destinations in their inept or inert sets. The high likelihood of a limited evoked set of vacation destination and the negative attitude toward destinations in the inept set suggest the need for monitoring traveler sets by tourism managers of specific destinations.
Woodside et al. (Fri,) studied this question.