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This research examines the motivationsfor overseas travel using the concept of "push" and "pull" factors. Data were examined from four countries—Japan, France, West Germany, and the United Kingdom. The results indicate that individuals from each of the four countries travel to satisfy the same unmet needs (pushfactors); however, attractions for choosing a particular destination (pullfactors) appear to differ among the countries. The results also indicate that the level of importance that individuals attach to the various factors differs among the countries.
Yuan et al. (Sun,) studied this question.
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