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Creativity isn't magical. It's an aspect of normal human intelligence, not a special faculty granted to a tiny elite. There are three forms: combinational, exploratory, and transformational. All three can be modeled by AI—in some cases, with impressive results. AI techniques underlie various types of computer art. Whether computers could “really” be creative isn't a scientific question but a philosophical one, to which there's no clear answer. But we do have the beginnings of a scientific understanding of creativity.
Margaret A. Boden (Tue,) studied this question.