Grounded Theory Method in Management Research

The authors discuss the determination of quality in studies using grounded theory method (GTM). They concretely describe some misunderstandings associated with GTM and some malaises experienced with its orthodox application, drawing primarily on their own research experience and supporting their discussion with evidence from other researchers. They then confront their experience with current critical GTM literature and offer some observations of their own. The authors describe how the very strengths of GTM run the risk of being undermined—and thus the quality of such research impaired—by an overly orthodox application of its rigorous objectification procedures. Therefore, they offer some pragmatic remedial suggestions. The authors conclude by calling for the continuing use of GTM in some of its newer forms and by reflecting on the importance of the process surrounding the use of the method, particularly in doctoral research.