Costs in searching for two targets: dividing search across target types could improve airport security screening

Abstract The cost of searching for two visual targets simultaneously was compared against two separate single‐target searches using exposure time and accuracy measures within a staircase procedure. Dual‐target search for all stimuli (colour, shape and orientation) exhibited a loss of accuracy for one target. For orientation and shape, this dual‐target cost in accuracy was extreme, with chance‐level performance on one target. For colour, dual‐target search exhibited an additional cost in search time, with search requiring a longer exposure than the summed time required for two single‐target searches. An additional search‐time cost was also found for orientation targets when irrelevant colour variation was added to the display. In conclusion, dual‐target search for dissimilar targets is accompanied by an accuracy cost. Furthermore, colour variation, whether task‐relevant or not, leads to an additional cost in processing speed. The results suggest that a divided‐effort strategy would improve performance in search tasks such as X‐ray baggage screening. Copyright © 2006 John Wiley & Sons, Ltd.