Key points are not available for this paper at this time.
Journal Article A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates Get access William R. Darden, William R. Darden Search for other works by this author on: Oxford Academic PubMed Google Scholar William D. Perreault, Jr. William D. Perreault, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 2, September 1975, Pages 93–103, https://doi.org/10.1086/208620 Published: 01 September 1975
Darden et al. (Mon,) studied this question.