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Joseph Turow’s The Daily You takes us behind the scenes of the advertising industry to get a better sense of not just how its capitalistic rationale is put into practice but its potential impact on individuals in a consumer society. While readers are probably most familiar with his Breaking Up America (Turow, 1997), this book is a more natural development of its 2006 antecedent, Niche Envy. Indeed The Daily You contains familiar arguments Turow has made previously about marketing discrimination and profiling in a digital age, but this book delves further into the actual mechanics and end-goals of how advertising companies gather data, profile people, and try to follow “valuable” individuals across as many possible geographic locations and devices as possible.
Chris Peters (Wed,) studied this question.