Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia

The past decades have witnessed the beginning of a major directional change of consumer behaviour, fromphysical stores purchasing behaviour to online purchasing behaviour in the retailing industry, especially theyoungsters in Malaysia. Therefore, the aim of this research is to evaluate and validate the impacts of perceivedtechnology and perceived risk on the online trust and how online trust is related to online purchase intention.This study also investigates the impact of online trust in mediating the relationship between perceivedtechnology and online purchase intention. A total of 250 sets of questionnaire were distributed to the full timeundergraduate information technology students in a private university that is located in Kuala Lumpur. Thefindings revealed that perceived technology and perceived risk are positively related to the online trust; onlinetrust is positively related to online purchase intention and perceived technology is positively related to the onlinepurchase intention. In addition, the finding also concluded that perceived technology is positively related toonline purchase intention, mediated by online trust.