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With the advent of instant mobile messaging applications, traditional SMS is in danger of loosing it's reign as the king of mobile messaging. Applications like WhatsApp allow mobile users to send real-time text messages to individuals or groups of friends at no cost. While there is a vast body of research on traditional text messaging practices, little is understood about how and why people have adopted and appropriated instant mobile messaging applications. The goal of this work is to provide a deeper understanding of the motives and perceptions of a popular mobile messaging application called WhatsApp and to learn more about what this service offers above and beyond traditional SMS. To this end, we present insights from two studies an interview study and a large-scale survey highlighting that while WhatsApp offers benefits such as cost, sense of community and immediacy, SMS is still considered a more reliable, privacy preserving technology for mobile communication.
Church et al. (Tue,) studied this question.
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