Key points are not available for this paper at this time.
Journal Article The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa Get access Morris B. Holbrook, Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Mark W. Grayson Mark W. Grayson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 3, December 1986, Pages 374–381, https://doi.org/10.1086/209076 Published: 01 December 1986 Article history Received: 01 March 1986 Revision received: 01 July 1986 Published: 01 December 1986
Holbrook et al. (Mon,) studied this question.