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Executive Overview The global leadership skills of behavioral complexity and stewardship development that contribute to corporate reputational capital are key intangible resources that leverage sustainable competitive advantage in the 21st century. Two lessons at the firm-and industry-level on the impact of inadequate global leadership and wasted reputational capital are examined. Four management practices for improving strategic competitiveness are provided: global leadership skills, executive oversight responsibilities for global corporate reputation, an annual global reputational audit, and global awards and rankings to focus momentum on the key intangible resources for sustainable competitive advantage in the 21st century.
Petrick et al. (Mon,) studied this question.
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