Help One Another, Use One Another: Toward an Anthropology of Family Business

Anthropological kinship theory is explored for potential contributions to a theory of family business. This article considers the costs and benefits of a role for kinship in business. Both derive from the discrepancy between the normative orders of kinship and markets; respectively, long–term generalized reciprocity and short–term balanced reciprocity. Because the former reflects the morality of society as a whole, kinship integrates social fields more readily than more specialized orders like markets.