Clustering Analysis on E-commerce Transaction Based on K-means Clustering

Abstract—Based on the density, increment and grid etc, shortcomings like the bad elasticity, weak handling ability of high-dimensional data, sensitive to time sequence of data, bad independence of parameters and weak handling ability of noise are usually existed in clustering algorithm when facing a large number of high-dimensional transaction data. Making experiments by sampling data samples of the 300 mobile phones of Taobao, the following conclusions can be obtained: compared with Single-pass clustering algorithm, the K-means clustering algorithm has a high intra-class dissimilarity and inter-class similarity when analyzing e-commerce transaction. In addition, the K-means clustering algorithm has very high efficiency and strong elasticity when dealing with a large number of data items. However, clustering effects of this algorithm are affected by clustering number and initial positions of clustering center. Therefore, it is easy to show the local optimization for clustering results. Therefore, how to determine clustering number and initial positions of the clustering center of this algorithm is still the important job to be researched in the future.