Key points are not available for this paper at this time.
Journal Article Hemispherically Lateralized EEG as a Response to Television Commercials Get access Michael L. Rothschild, Michael L. Rothschild Search for other works by this author on: Oxford Academic PubMed Google Scholar Yong J. Hyun, Yong J. Hyun Search for other works by this author on: Oxford Academic PubMed Google Scholar Byron Reeves, Byron Reeves Search for other works by this author on: Oxford Academic PubMed Google Scholar Esther Thorson, Esther Thorson Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert Goldstein Robert Goldstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 185–198, https://doi.org/10.1086/209156 Published: 01 September 1988 Article history Received: 01 July 1987 Revision received: 01 April 1988 Published: 01 September 1988
Rothschild et al. (Thu,) studied this question.