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The nature and effectiveness of voluntary management in community-run festivals is explored. A systematic framework was developed to evaluate effectiveness and was tested on a sample of community-run festivals. Conclusions include suggested guidelines for improving the effectiveness of festivals as tourist attractions and hypotheses regarding the meaning and measurement of management effectiveness in these settings.
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Getz et al. (Fri,) studied this question.
www.synapsesocial.com/papers/6a1037b992676d5461fdbc80 — DOI: https://doi.org/10.1177/004728758802700105
Donald Getz
Wendy Frisby
Journal of Travel Research
University of Waterloo
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