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Journal Article Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation Get access Joseph A. Cote, Joseph A. Cote Search for other works by this author on: Oxford Academic PubMed Google Scholar M. Ronald Buckley M. Ronald Buckley Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 579–582, https://doi.org/10.1086/209137 Published: 01 March 1988 Article history Received: 01 April 1987 Revision received: 01 August 1987 Published: 01 March 1988
Cote et al. (Tue,) studied this question.