Measurements of comfort in vehicles

Recently, several factors have contributed to an increase in interest in the evaluation of comfort experienced by passengers in vehicles. Due to rising mobility, the time that people spend in vehicles has grown substantially. The criteria applied by consumers have changed on account of generally heightened expectations, resulting in a growing demand for enhanced ride comfort. Also, there are marketing factors, from the car manufacturers' point of view, because differentiation between models in the same market segment is becoming more difficult to establish on grounds of performance or aesthetics.