The predictive power of internet-based product concept testing using visual depiction and animation

Stanford University for financial support. Comments on the research from Professor Charles Holloway are appreciated. The authors also thank Erik Mulder of Silicon Graphics, Inc. and Leonard Lee and Justin Willow of Stanford University for their tireless efforts converting things virtual into reality. Biographical Sketches Ely Dahan is Assistant Professor of Management Science in the Marketing group of MITs Sloan School of Management. He is currently completing his dissertation in the Operations,