Perceptions of the Authenticity of Reality Programs and Their Relationships to Audience Involvement, Enjoyment, and Perceived Learning

This survey study investigated whether viewer perceptions of reality programs' authenticity were associated with involvement, enjoyment, and perceived learning. Four dimensions of perceived authenticity were identified: cast eccentricity, representativeness, candidness, and producer manipulation. Perceptions that the cast was not eccentric, that they were representative of people the respondents could meet, that they were behaving candidly, and that the producers were manipulating the show were associated with cognitive involvement. Cast representativeness was also positively associated with social involvement. Each form of involvement was associated with enjoyment. Perceptions of the cast members' representativeness, candidness, and lack of eccentricity were associated with perceived learning. © 2009 Broadcast Education Association.