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Entrepreneurship is a domain of research that can be investigated from different disciplines, functions, and contexts. As a result, there are ample opportunities for multilevel research. In this article, the author acknowledges a foundation of multilevel research on decision making in the entrepreneurial context and explores future research opportunities to build on it. This exploration is organized conceptually as a hierarchy of levels below and above that of the individual, and the author uses conjoint analysis as a methodological framework to keep these ideas anchored in what is empirically possible. Specifically, this article explores (a) multilevel research on decisions to explain how a sample of individuals makes a decision on an entrepreneurial task, (b) additional possibilities for cross-level research that explains variance in decision policies based on individual differences, and (c) research opportunities that bridge the levels of the decision, the individuals, and the contexts in which they are embedded. The hope is that this article stimulates multilevel research on entrepreneurial decision making and other multilevel and cross-level issues in the entrepreneurship domain.
Dean A. Shepherd (Wed,) studied this question.