Key points are not available for this paper at this time.
Examines tourists' reactions to an unethical destination incident.Applies cognitive appraisal theory to a novel tourism context.Highlights opposing effects of negative WOM and avoidance on destination loyalty.Provides support for a cognition-emotion-coping sequence.Offers management strategies to address unethical incidents.
Breitsohl et al. (Tue,) studied this question.