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No matter which human group we look at, past or present, euphemism and its counterpart dysphemism are powerful forces and they are extremely important for the study of language change. They provide an emotive trigger for word addition, word loss, phonological distortion and semantic shift. Word taboo plays perpetual havoc with the methods of historical comparative linguistics, even undermining one of the cornerstones of the discipline – the arbitrary nature of the word. When it comes to taboo words, speakers behave as if there were a very real connection between the physical shape of words and their taboo sense. This is why these words are so unstable and why they are so powerful. This paper reviews the various communicative functions of euphemisms and the different linguistic strategies that are used in their creation, focusing on the linguistic creativity that surrounds the topic of ‘old age’ in Modern English (Shakespeare’s sixth and seventh ages). And since personal names form such a special case of word taboo, some consideration will also be given to the ancient and modern perspective of naming.
Kate Burridge (Sun,) studied this question.